Sika · SmartRecruiters
Assistant Sales Manager, Retail
Job description
Job Description
An inspired self-starter and able to drive sales growth. Ultimately, a top-notch sales executive should be able to build rapport with customers and close sales Promoting new products and any special deals. Advising customers about delivery schedules and after-sales service. Recording orders and sending details to the sales office. Giving feedback on sales trends.
Key Responsibilities
To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
To ensure full compliance of sales, price management, promotion and merchandising
Distribution
To ensure distribution objectives for specific SKUs are achieved as per sales plan
Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
To ensure a high standard of presence and merchandising for key products in the trade
To ensure target price levels for both trade and consumers are implemented
Promotions
Identify target outlets, negotiate and implement promotional activities at the highest possible standard
Feedback and evaluation of results for sales and marketing management’s review
Control
To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management
Trade Relationships
Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
Manage and improve performance of assigned trade accounts
Sales Management
To achieve the following core KPIs
Monthly sales target volume
Increase point of sales ( PoS )
Provide timely and accurate information for the updating of Salesforce.com
Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency
Qualifications
Graduate / MBA (Sales & Marketing) with professional experience of minimum 4+ years in relevant industry. Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries & retail channel is must.
Skills
Graduate in any stream / MBA Sales & marketing
4 + years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc .
Experience Construction Chemicals would be preferred
Good in english & local language
Excellent interpersonal skills and an outgoing personality
Possess an analytical and logical thinking process
Disciplined approach to management of people and work
Computer skills - MS office & CRM
Ability to work under pressure to deliver target within tight deadlines
Creative problem solving
Strong team player
Additional Information
We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.
Requirements from the source
- Graduate / MBA (Sales & Marketing) with professional experience of minimum 4+ years in relevant industry. Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries & retail channel is must.
- 4 + years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc .
- Experience Construction Chemicals would be preferred
- Ability to work under pressure to deliver target within tight deadlines
Source and application information
Employer: Sika. Source: SmartRecruiters.
The source has not supplied an original posting date. No application deadline was supplied.
Last source check: 6 Nov 2026. A source check is not a new publication date. Confirm availability and eligibility with the employer before applying.
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