Director of Sales & Marketing

Job Description Develop and execute comprehensive sales and marketing strategies to drive revenue growth and market expansion Lead, mentor, and manage the sales and marketing teams to achieve departmental goals and key performance indicators Establish and oversee annual budgets for sales and marketing initiatives, ensuring optimal allocation of resources Identify new market opportunities and develop strategic partnerships to enhance competitive positioning Create and implement integrated marketing campaigns across multiple channels to increase brand awareness and customer engagement Monitor market trends, competitor activities, and customer feedback to inform business strategy and tactical adjustments Collaborate with senior leadership to align sales and marketing objectives with overall company vision and financial targets Analyze sales data and marketing metrics to measure campaign effectiveness and return on investment Oversee customer relationship management (CRM) systems and sales tools to streamline operations and improve efficiency Represent the organization at industry events, trade shows, and client meetings to strengthen business relationships Qualifications Bachelor's degree in Business Administration, Marketing, Sales, Communications or related field Minimum 10 years of progressive sales and marketing experience, with at least 2 years in a leadership or director-level role Proven track record of developing and executing successful sales and marketing strategies that drive revenue growth Demonstrated expertise in managing and leading high-performing sales and marketing teams Excellent analytical skills with the ability to interpret sales data, marketing metrics, and ROI analysis Exceptional communication and presentation skills, with the ability to influence senior leadership and external stakeholders Strategic thinking and business acumen with a focus on market expansion and competitive positioning